After a decade under the influence of music algorithms, a look at what streaming services afford the most engaged fans and what lingers below the surface.
In 2020, Spotify suspended all political ads from the platform surrounding that year’s election cycle amid widespread criticism of the online spread of misinformation. At the time, Spotify released a statement promising to put a better vetting process into place before they bring political ads back.
The influence of music algorithms
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The company reportedly sent out an internal email claiming that it will not accept ads from issue-based groups, will only host ads from known candidates, and that the ads will not run between songs streaming on the free subscription tier.
- To raise awareness of your blog, through comments or social media
- To support fellow music bloggers and the community
- To find inspiration for your content and ideas for features
Streaming services afford the most engaged fans
The truth is that if you’re using Spotify, Apple Music, Tidal, or any other streaming service, you’re not paying for music so much as the opportunity to witness the potential of music. Music becomes an advertisement for the streaming service, and the more time and attention you give it, the more it benefits the tech company, not necessarily the music ecosystem.